My first New Year’s Resolution was to outsource some of the tasks that were making my current business consume 60+ hours of my time per week.
Now, for me, outsourcing is really hard to do. For one, I believe that I’m the only one that can do some task well, so I tend not to delegate to others. Second, it takes time and effort to find and manage the outsourced contractor. Finally, I’ve had mediocre luck in finding good resources, so I tend to say to myself “well, it’s just better if I do it myself”. WRONG. The only way to get to the 4HWW goal is to buckle up and learn how to outsource well.
In addition to the book, I read a great post at 43 Folders called Enlightened Outsourcing that really helped pull things together. In particular, the lesson learned is: find out which tasks are readily outsourcable and easily defined, define the task WELL, and set the constraints in a narrow fashion so you know for sure whether it’s working or not. I know, obvious advice, but hard to execute well without experience.
The outsource-able task the promotion and marketing of events to get attendees to our events. I decided to focus the first outsourcing task on just the first of these events.
As a first step, I defined my task. I managed to get some feedback from other FHWW bloggers (Thanks a ton, M @ The Four Hour Trial!). I then simultaneously posted this task on eLance, GetaFreelancer.com, and Guru.com. Total cost:$20. It would have cost even less, but I chose to post on eLance as a “Featured” project to increase the odds of getting a good response.
I haven’t yet gotten any responses or feedback as the job has just been posted, but I would like your feedback. Do you have any good examples of well-crafted outsourcing posts that got good results? Any experiences with this sort of outsourcing?